1)On
page SEO
2)Off
page SEO
There
are three types of seo techniques these are:
1)White
hat SEO: White
hat SEO refers to the usage of optimization strategies, techniques and
tactics that focus on a human audience opposed to search engines and
completely follow search engine rules and policies.
2)Grey
hat SEO: Grey hat SEO is the practice of
using technically legal methods to improve your site ranking,but
which are ethically between black and white hat seo.
3)Black
hat SEO: Black hat SEO motive is to rank in
the SERP but not obeying the rules and regulations of the page or by
breaking search engine rules and regulations.
On
page SEO sucess factors
On
-page SEO search ranking factors are those that are almost be
entirely with in the publisher's own control. What type of the
content do you want to publish? SEO is a key of getting more and more
traffic to your website so that you may appear on top in the SERP
search engine result page, success of SEO depend upon best content
you publish on you website so that more traffic came to your website.
ON
page SEO “rules”
Title
Title
must be SEO oriented and clear the title tag is less than 65
characters .The title element is required in all the document and is
one of the key on page SEO elements. Title is important part of the
blog or web page because user may directly focus to the title when he
may entered into the web page
What
is Keyword?
Keyword
are the ideas and the topics that define what your content is
about.,theses are the words and phrases that searchers enter into
search engine.keyword are as
much about your audience as they are about your content,because you
might describe what you offer in a slightly way than some people ask
for you.the maximum range of keyword is 255 characters
Why
are “keywords” important?
Keyword
are important because of what people are searching for and content
you are providing to them full fill that need or not,your goal in
ranking on search engines is to drive organic traffic to your site
from the search engine pages SERP, and the keywords you choose to
target will determine what type of traffic you get. keyword are as
much about your audience as they are about your content,because you
might describe what you offer in a slightly way than some people ask
for you.the maximum range of keyword is 255 characters.
What
is Meta description?
The
meta description is the attribute that provides a brief summary of
the web page. It is 160 characters long. In description you may
explain about the things about the keyword you used in the above blog
or web page etc
Use
of Headings:
Headings
is used as the important text which you want to appeared on your web
page and heading are differentiate as the size of the text you may
have written on your page .H1 heading is bigger heading than h2,h3,h4
etc.
Designing
of text: SEO search engine optimization, is the
process of maximizing the number of visitors to a particular website
by ensuring that the site appears high on the list of rest return by
search engine ,so if the designing of the text is good then only user
may have interest to visit your site so we use bold ,italic and
underline our text where it is necessary so that the text may appear
better.
Bounce
rate: Bounce
rate is the internet marketing term used in web traffic analysis. It
represent the percentage of visitors who enter the site and then
leave rather than continuing to view other pages with same site .it
is in between 40 to 60 percent.
Mobile
responsive:The
SEO content is mobile responsive so that when user open the website
in the mobile it may take less time ,so can user don't skip to
another site.So that user may be mobile responsive so that it may
rank on the SERP.
GT-matrix:
GT matrix : it
is the tool which is used to measure the performance of site,if the
performance of site is good only then you got the web traffic on your
site if the loading time is good then used may go to that particular
site or may shift to another site .
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