History Of Dehradun

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  HISTORY OF DEHRADUN Dehradun, city, capital of Uttarakhand state, northern India.It’s also one of the favourite of Tourist destinations, so tourists prefer to stay there at  luxury hotels like JSR Inn , JSR Continental and JSR Group of Hotels etc. It exists in the northwestern piece of the state inside the lower areas of the Himalayas at a stature of around 2,200 feet (670 meters). Dehra Dun was set up in 1699 when the impious Sikh Guru Ram Rai was driven out of Punjab and developed a sanctuary there. During the eighteenth century, the spot which we know as Dehradun presently gave up to reformist interlopers, the rest of whom were the Gurkhas (ethnic Nepali troopers). Exactly when the Gurkha War achieved 1816, the world was given up to a group. After Indian Independence in 1947, the town ended up being important for another state. Nevertheless, in 2000 the northern fragment of the state was made into Uttarakhand state, at which period Dehradun transformed into the new stat...
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What are the 8 major Google algorithm updates

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What are the 8 major Google algorithm updates

Almost every day, Google introduces changes to its ranking algorithm. Algorithm is the set of rules and regulations that are used by the google algorithms Some are tiny tweaks; others seriously shake up the SERP(SEARCH ENGINE RANKING PAGES).The main motive of on page SEO is to rank our webpage and reached at the position in the top three in SERP 

Panda update:

Launch date of panda algorithm: February 24, 2011

Panda algorithm remove Duplicate content , plagiarized or thin content; user-generated spam; keyword stuffing.
How it works: Panda assigns a so-called “quality score” to web pages; this score is then used as a ranking factor. Initially, Panda was a filter rather than part of Google’s ranking algo, but in January 2016, it was officially incorporated into the core algorithm. Panda rollouts have become more frequent, so both penalties and recoveries now happen faster.

Penguin

Launch date: April 24, 2012
Spammy or irrelevant links; links with over-optimized anchor text
How it works: Algorithm is the set of rules and regulations which is generated for the proper functioning and behavior of the platform Google Penguin’s objective is to down-rank sites whose links it deems manipulative. Since late 2016, Penguin has been part of Google’s core algorithm; unlike Panda, it works in real time.

Difference between Google Panda and Google Penguin

Before we attempt to understand the difference between Google Panda and Google Penguin it is essential to keep in mind that Google’s algorithm changes 600 times a year and this is the minimum we are talking about over here. At times, the adjustments could be minor and at times they could be really significant.If you’ve ever heard the saying, “content is king”, the google penguins algorithm is most likely where it originated from. Announced in April 2012, Google Penguin came along to target websites who were using black-hat link schemes to manipulate their rankings. For example, site owners who were deliberately copying and pasting keywords onto white backgrounds to rank for those phrases were pretty much stopped in their tracks. After its introduction, Penguin made sure that on-site content and on-site optimisation produced nothing but relevant high-quality information.


Hummingbird

Launch date:August 22, 2013
Keyword stuffing; low-quality content
How it works: Hummingbird helps Google better interpret search queries and provide results that match searcher intent (as opposed to the individual terms within the query). While keywords continue to be important, Hummingbird makes it possible for a page to rank for a query even if it doesn’t contain the exact words the searcher entered. This is achieved with the help of natural language processing that relies on latent semantic indexing, co-occurring terms and synonyms.The Hummingbird update revolves around semantic search and the ability to return better results based on context and synonymy. These factors were always taken into consideration when searching but, with Hummingbird, allowed Google to ‘understand intent’, giving long-tail keywords or suggestions more prominence. With the rise and development of voice search, Hummingbird is sure to be the helping hand search marketers need.

Pigeon

Launch date:July 24, 2014 (US); December 22, 2014 (UK, Canada, Australia)Hazards: Poor on- and off-page SEO
How it works: Pigeon affects those searches in which the user’s location plays an important part. The update created closer ties between the local algorithm and the core algorithm:traditional SEO factors are now used to rank local results.


Mobile

Launch date:mobile update is launch on April 21, 2015Hazards: Lack of a mobile version of the page; poor mobile usability
How it works: Google’s Mobile Update (aka Mobilegeddon) ensures that mobile-friendly pages rank at the top of mobile search, while pages not optimized for mobile are filtered out from the SERPs or seriously down-ranked.

6. RankBrain

Launch date: October 26, 2015Hazards: Lack of query-specific relevance features; shallow content; poor UX
How it works: RankBrain is part of Google’s Hummingbird algorithm. It is a machine learning system that helps Google understand the meaning behind queries, and serve best-matching search results in response to those queries. Google calls RankBrain the third most important ranking factor. While we don’t know the ins and outs of RankBrain, the general opinion is that it identifies relevance features for web pages ranking for a given query, which are basically query-specific ranking factors.

Possum

Launch date:September 1, 2016Hazards: Tense competition in your target location
How it works: The Possum update ensured that local results vary more depending on the searcher’s location: the closer you are to a business’s address, the more likely you are to see it among local results. Possum also resulted in greater variety among results ranking for very similar queries, like “dentist denver” and “dentist denver co.” Interestingly, Possum also gave a boost to businesses located outside the physical city area.
How to adjust: Expand your keyword list and do location-specific rank tracking. Local businesses now need to be targeting more keywords than they used to, due to the volatility Possum brought into the local SERPs. As you check your rankings, make sure you’re doing this from your target location (or, better yet, a bunch of them).

Fred

Launch date:March 8, 2017Hazards: Thin, affiliate-heavy or ad-centered content
How it works: The latest of Google’s confirmed updates, Fred targets websites that violate Google’s webmaster guidelines. The majority of affected are blogs with low-quality posts that appear to be created mostly for the purpose of generating ad revenue.
How to adjust: Review and watch out for thin content. If you show ads, make sure the pages they are found on are high-quality and offer relevant, ample information. This is basically it: Don’t try to trick Google into thinking your page is about something when it really is a gateway page full of affiliate links. Most publishers make money off ads, and that’s totally legit as long as you are not cheating.







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